The light-hearted 6 Trend Videos briefing, with on-the-street Q&A, from Trendwatching.com is as entertaining as it is informative for brands, businesses and marketers. When your schedule permits, we recommend watching all the videos but have highlighted the 3 most important ones with a synopsis and our own take-away commentary.
Happynomics
What makes consumers happy? Buying your products, right? Not exactly. Consumers cite all the good stuff in life (read: FREE) like family, love and health as the secret to their happiness, NOT consumerism (read: buying things). However, these same consumers said they WOULD buy more things if they had more money. Consumerism ISN’T dead – there’s always going to be demand for the right brands.
Has your brand shared LOVE with your customers lately?
Who Cares?
WARNING: Watching this video may induce anger, frustration and a strike to your ego as consumers spout off brands they adore and detest. The top brands that consumers say CARES about them are…. *cue crickets.* Unfortunately, the perception by consumers is that brands don’t care about the consumer, look out for themselves and are money-hungry suits that only look at profits. Ouch.
What is your brand doing to change consumer perception and demonstrate you CARE about customers?
Blanding or Branding
Whether cell phones or shopping malls, sameness is everywhere and in EVERY industry. Besides showing love and caring, try to stand out as well.
What is your brand doing to be different and remembered?
Beyond the chuckles and laughs, this video briefing provides beneficial global consumer perception of brands and confirms the importance of being in tune with the latest consumer trends and technologies. Creative Zing leverages trends through integrated promotional marketing, brand activation and creative marketing solutions with a Zing! Call us at 407-514-0044 or email us for more information on how we can partner for strategies that are right for your brand.
